Construct wrote:
1. Not at all important. A lot of businesses followed the hype of social media early. There's this rule saying that if a customer likes a product, he will on average tell about 6 other people. But if he dislikes it, he'll tell up to 20-25. Turns out that this doesn't apply to social media. "Liking" something on social media is too easy, and what they like isn't the physical product, but an internet page.
"Followers" aren't committing to anything. They've become desensitized to advertisements, and they will blindly accept terms on any site they register on without even reading them once.

Word of mouth is still very important, and in that respect social media still holds value. However it's best to provide good specifications, images, videos et cetera, and get people talking about the product. Attaching some celebrity name or name that's already established in the market will still do wonders as well.

2. For headphone (amps) it's best to go with industry standards such as 3.5mm(line in/out) and USB. Compatibility is key with this range of products. Multiple channels are always desired as long as the quality remains.

3. Headphones and electronics these days are used to project a certain image. However in my experience the traditional "professional" colors and materials at least make the electronics look higher quality. Some level of customization with headphones is always welcome and easy to do, however for the electronics themselves I much prefer the traditional black plastics, cobalts, whites and brushed metal.

4. Times New Roman is ancient history yes. Calibri is the standard office font now I believe and already looks more organic. Or Arial or something.

Notes: 200-250 quid for headphone amps, isnt that a bit much? That's getting into proper mix panel territory.

This. I was supposed to say the same, but if someone's already typed it out - what's the reason to do it again? :P
1:
Q: How important would you say social media (ie: Facebook, Twitter etc) are to marketing a product?

R: If it is for a younger generation, defntly advertising it in facebook is a very good idea, a lot of brands seem to be doing this and have major success on the most popular social networks, a nice/flashy/clean social network page allways gives the product some sparkle.

2:
Q:What facilities would you prefer for new electronics equipment? (USB, Line-in, RCA cables) In other words, would you like to see new products with simple, easy to use connections - or newly researched connections which could be more complicated.

R: About this, im not shure what sort of product is aimed, but i would say at least for me i would like a simple connection. Maybe USB powered with litio ion battery, 32-bit DAC, Hi/Mid/Low 3-step gain control, analog line imput for mp3 devices, S/PDIF for professional recording, and monitor audio input, and then the output for the headphones ( im not an expert in audio, far away from that, so cant explain professionally what im trying to say lol)

3:
Q:The look of the product. Would you like to see audio electronics created in a variety of colours to match gender preferences for example (Pink, Black, White, Red, Blue, etc) or do you think that slightly higher end electronics should retain a mutual, professional look (White, Brushed Aluminium, White, grey)

R:as about this, again a little variety wouldnt hurt, even on a higher end product, iet, forget all the yellows, pinks, blues, i would defntly like to see it in 3 different colours only, for example:
1- brushed aluminium on surroundings, and front and back in black metal matte, with maybe a little blue led
2- brushed alluminium on surroundings to, but this time with brushed aluminium on front and back to
3- this last one, all matte black
then the usual good looking stuff like professional placed stylish machined logo

4:
Q: Do you think a font such as Times New Roman should be changed to something a bit more youthful to attract the attention of a more youthful audience, or should the font remain consistent to in-keep with professionalism and quality.

R: Defntly needs a change, for younger public, you need a futuristic (even retro futuristic) simple clean font, something with no serif, not round but also not square too, something that gives the brand a look of premium, quality, respect, but also appealling and not dying in the shelve full of simplicity, here is some examples i think they would look nice (obviously tweeked and worked )
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http://www.dafont.com/devil-breeze.font
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http://fontfabric.com/rbno2-free-font/
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http://artill.de/blog/index.php/2011/01/free-font-dock11/
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love this one :)
http://tdbcw.deviantart.com/art/VADOR-free-font-186066307?q=boost:popular+max_age:744h+free+font&qo=1
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the possibilities on this one are amazing
http://www.behance.net/gallery/Sumkin-Typeface-and-Bext-type/582490
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